sesame street is launching a redesign that cost $14 million.
fourteen. million. dollars.
for a website. yep. no theme park, no movie, no dvd. just the website.
what, is kermit blogging in hugo boss? miss piggy doing virtual reality in diamonds and dolce & gabbana?
ok, to be fair it’s $14 million over two years but, um, does $7 million sound all that much better?
let me put this in perspective:
mariah carey’s engagement ring = $2.5 million
cast of desperate housewives annual total salary = $10.1 million
total population of zimbabwe = 13,349,000
give everyone a dollar, and you’d still have enough left over for a redesign.
my real concern is this: by the time kids are somewhat self-sufficient on a computer, they are typically past the sesame street age and into dora. sesame years are lapware years — the parents are right there, child on lap, navigating the mouse. which is all fine and good…but it doesn’t replace the much needed parental time-out when you can comfortably plop your child in front of the tv knowing sesame street is on the guilt-free list.
so, money well spent? here’s the ‘before’ … we’ll see when the new site launches august 11th.
de.tech.ting 