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Archive for the ‘Newspapers’ Category

Attention Newspapers: Don't 'Just do it.'

Posted by andreaitis on June 15, 2009

MediaShift’s Mark Glaser twittered the top 10 list below while he was hooked up to an iv,  stuck in a hospital bed for several days.   When I see stories like this, I tend to replace Newspaper with News.    After all, the paper is the platform; news will endure.  Newspaper/hospital  metaphor notwithstanding,  though, number 6 caught my eye.  A single sentence: Don’t do it just to do it.

Don’t let desperation or emotion drive decisions.   Don’t jump on a bandwagon because everyone else is jumping.  Don’t lose the essence of good reporting:  be curious, ask questions, piece together a cohesive story, ask more questions, look at the facts, strive to understand.

Don’t do it just to do it.

10 Steps for Saving Newspapers

1. Do custom small print runs targeted to neighborhoods and interests. Not daily.

2. Support local writers, reporters and bloggers; help market them, sell their ads; decentralize the operation.

3. Replace circulation, printing, print production staff with tech, SEO, community managers.

4. Find out what the community wants in real face-to-face meetings, not focus groups. Then do what they want.

5. Use pro-am methods. Include community-contributed content edited and vetted by pros.

6. Smart multimedia. Don’t do it just to do it. Use the right medium to tell the right story.

7. Promiscuous revenues. From ads, niche paid content, donations, non-profit grants to directory listings.

8. Produce mapping and database projects. Employ or train hacker-journalists.

9. Meet regularly with local businesses to gauge their needs. Create online directories of local businesses.

10. Create a bottom-up organization where innovation is encouraged and rewarded at the edges. Use good ideas from anyone.

via MediaShift . 10 Steps to Saving Newspapers | PBS

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Deny no more: AP Stylebook includes Twitter

Posted by andreaitis on June 12, 2009

AP Stylebook, 2004 edition

Image via Wikipedia

As if the media bandwagon needed more incentive to jump – or more proof of the need to experiment, adapt and change – the bible for newsrooms everywhere has now legitimized Twitter.

Twitter, the social networking tool that has turned millions of people around the world into instant micro-bloggers, has made it into the 2009 edition of The Associated Press Stylebook, along with complicated business terms such as credit default swaps and derivatives that have gained more exposure amid the global recession.

Twitter, the Middle Eastern eggplant dish baba ghanoush and texting as a verb are among more than 60 new or updated entries in the new AP Stylebook, which includes more business, food, medical and Arabic terms and expanded information on major U.S. and international companies.

via Associated Press

Of course, CNN was way ahead of this curve.

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St. Louis Post-Dispatch Editor Laments Copy Desk Layoffs in Song

Posted by andreaitis on March 12, 2009

Shooting up the charts…number one with a bullet.

He’s a journalist and musician who wrote and recorded a first-person song, “Copy Editor’s Lament,” about a copy editor being laid off.

“AP Stylebook is my bible/Helped me stop a suit for libel/But nothing ensures my survival now/And I don’t know what I’ll do/After I’m through/Killing my last adjective,” he sings.

Poynter Online – Centerpieces

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David Carr: United, Newspapers May Stand. Me: Really?

Posted by andreaitis on March 9, 2009

What is under attack is the fundamental machinery of the Fourth Estate, not just the local newspapers that some love to hate and others, including many young consumers, are indifferent to.

The Media Equation – United, Newspapers May Stand – NYTimes.com

Is that what’s under attack?  I wonder if we’d think so had David Carr replaced ‘newspaper industry’ with ‘news industry.’

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