de.tech.ting

Good, old fashioned use-your-noggin PR still exists.  Someone at Palm heard Howard Stern talking about getting a new cellphone, and lickety-split they rang up and offered him a personal preview of the Palm Pre.  And, when I say ‘rang up’ I mean called him.  On the phone.  Tweet that, Twitter.

It’s a very public test case for the Pre and Palm is working the celebrity circuit to get a little iPhone-ish type buzz. The downside: It could also be disastrous if the Pre isn’t easy to use. Let’s face it Stern isn’t exactly as savvy as the Engadget gang.

Palm is getting Stern a demo Pre delivered to his home with a hands-on tutorial and then taking the top secret device away.

via Palm chases biggest mouth (Howard Stern) for Pre word of mouth marketing | Between the Lines | ZDNet.com.