de.tech.ting

where to begin. . .

the days are zipping along.  we are officially cto’d, and happily so.  our cto started and it was as if he’d been working with us all along.  maybe because we spent so much time together during the interview process.  maybe because he’s the right guy for the job, he just fits.  we practically heard the ‘click’ on his first day.

oh, we also now have an equal mix: 2 macs and 2 pcs.  and 2 iphones, further proof of our startup status.  wave around an iphone, wear skinny jeans and a button-down shirt untucked with sleeves rolled up and  people simply nod, exchange a knowing glance and say to themselves “oh, startup.”   me being a girl and all, i have more wardrobe options.  but the rest holds true.

we’re excited, and anxious.   i say that’s fine, we should all be appropriately anxious.   “appropriately anxious,” i say.  and there’s much to be appropriately anxious about:  are we moving fast enough?  are we thinking about the product in the right way?  are we thinking about the audience in the right way?  what are we forgetting?  what.are.we.forgetting???

we don’t have a name yet.  we have a tag line, but no name to sit on top of it.   yep.  some angsty discussions about that today.  but other things are moving.  we’re prototype-ing, and experience-ing, and product roadmap-ing, and all sorts of other th-ings.

and the office is shaping up.

glory days: All the President's Men

gory days: A Current Affair

adore-y days: Mac Cube

more to come…

startup’ingly yours,
andrea