de.tech.ting

American Idol kicked it off with the Pants on the Ground anthem, and now that trend is carrying through to the Super Bowl.   In one commercial break there were two ads — count ’em, TWO —  with a ‘no pants’ theme.   The kicker?  The pants-less were not busty bikini’d blondes, but guys.  Regular, average, everywhere you look guys.

According to industry analysts  CBS gets between $2.5 to $3 million for each 30-second commercial.  Overall, more than $200 million will be spent on Super Bowl ads, including pre-game and post-game.  All this geared toward an anticipated audience of about 100 million people tuning in to see the Indianapolis Colts and the New Orleans Saints do the Super Bowl shuffle.

So who decides the no-pants thing is the way to go?   You gotta admit, it’s quite a coincidence to see two ads butting up against one another,  both with a ‘less is more’ play.

First it was CareerBuilder.com with Casual Friday:

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That was followed by Dockers with I Wear No Pants:

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Add to that one of the funniest ads that didn’t make it to the Super Bowl, from Bud Light:

[youtubevid id=”UXrnV_PoJMU”]

If that’s not enough, allow me to present one final entry in this ass-tastic series of events.  Earlier this week, the funniest new show (sayeth me) Modern Family had an episode titled Moon Landing.  Mm-hmm.   Let the quarter-back, half-back, interception and touchdown jokes begin.

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PS: I can’t remember what network it’s on but you can watch Modern Family — and all the Super Bowl ads — on Hulu.   Score.