de.tech.ting

there is a rhythm to the startup cycle, at least for us.  the first three months or so were the dreamy times: everything fresh and new, imagining what we might build and how it might work, all 3…then 4 of us conspiring together in gleeful anticipation.

then, in the fourth month, there was a noticeable shift.   just as we were launching our first bits of functionality, the mood changed.  personalities became…sharper.  not in a bad way, it just suddenly became simultaneously apparent that this is all real.  big, and real.  seeing some working parts pushed us along, and we each became intensely focused on our particular role, what we had to bring to the project.  for the guys, that meant they were grumpy at times.   i, of course, was a ray of sunshine.  as always.  ;-p

we’ve continued to launch other bits and pieces in a closed alpha, and that initial burst of intensity has eased into a good, constant buzz.  we’ve got a name, a tagline and a logo.  we’re working on site design now, and prepping for our second board meeting.  and, still, seeing signs along the way.   when we were at the jeff jarvis news summit a few weeks ago i happened to notice a display in the hallway: the new york herald tribune.   our tagline — “News is more than what happens” — is a quote from jock whitney, publisher of the new york herald tribune.  there’s more to that story for another time, but here’s a look at the display…

we’re finishing up our second trimester in a good place.  more after the board meeting…

buzzingly yours –
andrea

ps:  oh!!!  i saw fred wilson TWICE last week.  once in the elevator, and once when i went with our New Guy to the sandwich place around the corner.  i think i was a little less dorky, but fred wilson would have to confirm that.  of course, he doesn’t really know my usual level of dorkiness so it might be hard for him to judge…