Google is certainly a huge index, but index isn’t content. Microsoft was the last bunch to frighten everyone that they would take over the world from their unassailable platform monopoly; the web would have to be built to Microsoft standards (with FrontPage!) or nobody would see your web site from the unchallengable Microsoft browser.

The world is a rather large thing to put your arms around, though. Microsoft’s best days are now behind it, and the spectre of them leveraging their position into pan-market dominance now looks kind of laughable.

The bigger Apple and/or Google get, the more reluctant others will be to partner with them and the more eager a significant chunk of the market will become for an alternative.

So have a little faith.